I went from an Orthopedic Physical Therapist to CEO of a $5 million dollar company in less than 10 years. Maintaining that — and growing to the multiple six-figure mark — wasn’t easy.
While I scaled quickly, I had no marketing strategy to help me maintain this level of success. Basically, I was just winging it, which worked for a while…until it didn’t.
All those years ago, when I realized I needed a marketing strategy, I needed to make it happen quickly. That meant no complicated strategies, no forced frameworks. Just the tried-and-true marketing tactics that didn’t require a ton from me — money and effort included.
Soon, though, what I found was that I didn’t need a complicated or expensive marketing plan. I just needed simple resources to help me take the next step.