I went from an Orthopedic Physical Therapist to CEO of a $5 million dollar company in less than 10 years. Maintaining that — and growing to the multiple six-figure mark — wasn’t easy.
While I scaled quickly, I had no systems in place and no marketing strategy to help me maintain this level of success. Basically, I was just winging it, which worked for a while…until it didn’t.
Soon, I had to start worrying about the headcount during pilates sessions, wondering why the phone stopped ringing, and scramble to create a marketing plan that helped me and my team regain some ground.